Design Principles And Elements Part 2: Balance

If you missed part 1: Design Principle: Lines In Graphic Design

Graphic design is not something that should be put together just to look pretty or without any thought. Effective design uses design principles to have a certain effect on the viewer and to give the viewer direction as to what they should do after seeing the design.


  • Making a phone number or email standout if you want the viewer to call
  • Using contrast to make a button standout and get the viewers to click through to a different page
  • Properly spacing objects in your work
  • Using the right colors to give off a certain feeling based on the message your trying to send out

Understanding design principles can help get you better results and make your designs a lot more effective as well as making you more valuable and professional as a designer. These are just some examples of different techniques that can be used and should be thought about when designing something.

Balance: The distribution of visual weight within a composition.

  • Lack of balance can be disturbing to the viewer.
  • A well balanced design can help make things clear and easier for the viewer to see.
  • Directs attention to the whole design not just a specific area or element.
  • Mastering balance can make your work more effective.
  • A balanced design makes the viewer feel more comfortable and at ease.

Imbalance: used to make the viewer feel a disturbance or to create tension.

  • Used to direct viewers attention or focus on a certain area.

Radial Balance: all elements expand or stretch out from a central point.

  • Uses the center as the most significant part.

Symmetry: the same elements are displayed on both sides of a vertical axis. Simliar to when you look in the mirror

  • Used to organize your work
  • Useful in web design when organizing how your pages will be displayed.
  • Often used to portray stability, seriousness, and elegance.

Asymmetrical: The opposite of symmetry, it is not balanced at all.

  • Can be used to give off a sense of tension or movement in your work.
  • Used to display a carefree type of look.

Value: contrast of light and dark.

  • Used to make elements of a design more appealing.
  • Used to make something standout such as a button you want the user to click on a website

Contrast: When two elements are noticeably different.

  • Can be used to make something standout by making it a different color, size, or shape from all of the others.
  • Used to attract he viewers eyes to a certain page, or to an area you want immediate attention to go to.
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4 Responses to “Design Principles And Elements Part 2: Balance”

  1. Very interesting details you have mentioned, appreciate it for putting up.


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